Our Team
Each of our coaches are hand selected and personally trained through the
Believe Life Coaching Certification Program.
Set up a call with Tara to learn more about coaching.
Our Amazing Coaches
Master Certified Life Coach Tara Baldwin, owner and CEO of BELIEVE Life Coaching, facilitates individual and group life & business coaching sessions, offers Life Coaching Certification, team training programs, tween empowerment, leadership training for companies and organizations such as The Department of Education, who aim to maximize their effectiveness.
Tara is a life coach who employs a unique approach that incorporates various coaching tools and methodologies such as neuro-linguistic programming, coaching fundamentals, neuroscience, body psychology, and IFS parts work. Her method is trauma-informed and utilizes nervous system regulation and somatic embodiment to create lasting change, rather than relying solely on mindset training. Tara is particularly passionate about the use of somatic work (somatic work refers to a set of practices that focus on the connection between mind and body) in her practice and certification program.
Tara has worked for and trained alongside industry icons for over 17 years. She has served as a top coach under Tony Robbins, studied neuroscience and meditations effect on healing under Dr. Joe Dispenza, worked under Brian Tracy, Mastin Kipp, and studied under Cloe Madanes, recognized as a master therapist by the American Psychotherapy Association. Tara is an instructor for the Johns Hopkins Odyssey Program, in Trauma Informed Life Coaching, Somatic Self Soothing, Nervous System Regulation, and Movement Therapy.
Coach Kim (JD, MBA,) is one of the Certified Life Coaches on the BELIEVE Dream Team, After After working in both legal and business roles for companies like Fitbit and Zayo Group, Kim chose to leave the corporate world to pursue what she feels is her mission in life – to provide clarity, guidance, and support to others through coaching.
Kim has coached thousands of hours, helping our clients achieve their entrepreneur goals with her business, startup, and law experience, as well as navigate so many personal subjects for clients to live a life that inspires them.
When she isn’t assisting clients, Kim enjoys climbing, running, hiking, snowboarding, and mountain biking. She loves to travel, spend time with her daughter Everyn, her dog (a puggle named Clover), and forge new connections.
Educator for the Maryland Department of Natural Resources, Trystan collaborates with scientists, educators, and grant funders to create a resilient Maryland that encompasses ecosystems, communities, and individuals. She has over 15 years of experience translating scientific concepts to all levels of learners and has worked with developing leadership skills and strategic thinking with state government, non-profits and local decision makers. Her strong passion for diverse, equitable, inclusive and just access to resilient lives.
When she is not coaching or exploring the outdoors, she is a member of Baltimore City’s LGBTQ+ Commission and enjoys yoga, knitting, DIY projects, upcycling, and a good cup of tea.
Wendi Francis, MS, RD, CPC is a senior business leader, director, and strategic consultant with over 30 years of experience driving growth, operational excellence, and innovation across health, wellness, and education-based organizations. She has built and scaled multiple companies from concept to profitability, creating enterprise systems that integrate behavioral science, education, and performance-driven business models.
Wendi has led organizations generating $1.5M+ in annual revenue, with responsibility for strategy, P&L, human capital, vendor and product development, systems integration, and multi-site deployment. Her work includes the development of proprietary platforms and training programs implemented across 22+ locations nationwide, supporting both revenue expansion and consistent delivery standards.
As an executive leader and former clinical director, Wendi has overseen cross-functional teams including physicians, coaches, educators, and operational staff. She is known for translating complex subject matter into scalable frameworks that improve efficiency, engagement, and measurable outcomes. Her leadership style emphasizes accountability, talent development, and sustainable growth.
In addition to her executive roles, Wendi brings deep experience in corporate and business coaching, having worked with organizations to accelerate performance, optimize leadership effectiveness, and exceed growth targets. She has also led enterprise-level education initiatives, professional certifications, and national training programs.
Wendi holds a Master of Science in Nutrition Education and Counseling Psychology and a Bachelor of Science in Public Health Nutrition. She is a Registered Dietitian with advanced certifications in professional coaching, neuro-linguistic programming, and somatic-based methodologies. Her expertise spans strategy, operations, leadership development, program commercialization, and organizational performance.